READING, Pa. – Diamond Credit Union is banking on select shows at the Santander Arena in Reading to help broaden awareness of its business in Berks County.
The Pottstown-based credit union has inked a deal with the SMG-managed arena for naming rights for the venue’s theater.
The Diamond Credit Union Theater is a conversion of the arena that features a pair of seating configurations for 2,500 and 4,500 patrons, providing them with a more intimate show setting.
